Brough Bay Ltd. is working with the tourism association, North of Scotland Hospitality (NOSH) and Dunnet Head Educational Trust in preparing to welcome visitors to the far north of Scotland pre and post the London Olympic Games 2012 and the strategy continues to the Commonwealth Games 2014. Visitors can follow the virtual trail north through some of the remote and rural parts of England and Scotland, and enjoy the great outdoors. The group was involved with the first London Open Weekend in July 2010 with a series of challenges organised by the Dunnet Head Educational Trust, a Scottish registered charity.